![]() ![]() Why is Snapchat the Biggest Opportunity at the Moment? Isn’t it just for Millennials?Īll future patients, not just millennials, demand authenticity in advertising, and Snapchat provides exactly that by allowing businesses to enhance a user’s social experience. This tactic takes referral marketing to an entirely new level by advertising your practice to your patients’ entire Snapchat network, as opposed to just one or two friends via word-of-mouth. You can do this by limiting filter access to those specifically in your office, and it costs only about $5 an hour. It’s not just for kids if you are looking to build awareness with an older demographic, you can target different businesses and corporations, too.Īnother way to use Snapchat is to create a branded GeoFilter that patients can use in your office (think dental chair selfies). GeoFilters allow you to target schools nearby during certain hours or during sporting events or concerts, and the costs can be under $20. Patients can take a picture using the Snapchat app and slide their finger across the screen to add a custom filter that may include your practice’s logo or a special message. With Snapchat, orthodontists can now engage with potential patients as well as enhance the event experience with a relevant sponsored Snapchat filter. In the past, orthodontists may have preferred to sponsor a team or host a pricey event to engage with teens in need of braces. And the good thing is, not a lot of brands are using them yet, so it’s your opportunity to stand out from the crowd and attract new, potential patients. ![]() Snapchat users love to snap and share geofilters, even branded ones. Step 6: Sit back, relax, and wait for your results to come rolling in! Step 5: Review your order and submit your payment method. Step 4: Add the address you would like to target into the map and draw your fence. Note that the square footage of your geofence and the length of time that it will be up will determine its cost. ![]() Using an onscreen map, you will also need to draw a virtual fence (known as a geofence) around the area where your filter will be available. Step 3: Select the day (or days) and times you want to run your filter. png image file that is 1080px wide by 1920px tall. You will find them in the “Create Now” section. Snapchat also offers free templates that you can use as a guide. If you are not skilled in graphic design, opt for. Step 1: Programs like Photoshop and are here to help you design your Snapchat platform. To create your own geofilter design, visit the Snapchat On-Demand site and click on “Create Now.” You’ll then need to log in using your Snapchat account details. These custom designed overlays can feature your practice’s contact information in a cool design that users can snap and share with their friends. Snapchat became valuable and relevant to both businesses with the introduction of geofilters. Gaining more referrals doesn’t have to mean more work for you or your team, though. On top of that, your signage is being served surrounded by other ads and sponsored announcements.You may also want to ask yourself: “Are there other ways to increase referrals beyond word-of-mouth?” If you are idly waiting for referrals to come in without actually doing anything, you’ll likely end up disappointed. In fact, they can even disrupt the experience because they attract consumers’ attention with messaging that isn’t targeted and delivered at the wrong time. ![]() If you are in this category, you should ask yourself this question: “Have I ever wasted money by sponsoring an event in return for some signage that provided very little return on investment?” Sponsored signage, billboards, and commercials are a dying medium because they don’t add value to an event’s, person’s or patient’s experience. Inquisitr reports that children, adults, and even seniors are already using Snapchat daily, and senior use of social media including Facebook and Snapchat has increased by 400%. Snapchat – the platform thought to be stereotypically used by teens has become the new phenomenon in social media channeling. Many dentists will see this title and immediately think, “Snapchat isn’t for me.” Or they may ask, “What is Snapchat anyway?” So, today we are going to give you tips you need to make snapchat work for your practice. We wanted to take a look at dentists like who have capitalized social media outlets like snapchat. Thanks to our friends at and #bigbuzz help us with this week's #WisdomWednesday. ![]()
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